Overview
The campaign list, the campaign workspace tabs, the status lifecycle, and the four settings that silently change what a campaign can do.
A campaign is the container for one piece of creator work. It holds the brief, the creators, the conversation, the agreements, the published posts, the money and the report. Creators see only the brief and their own thread.
This page covers the campaign list, the workspace tabs and the status lifecycle. Each tab has its own page in this section.
Before you start
Four settings decide what a campaign can do. Cyrqle does not warn you about three of them at the moment you skip them.
Check all four before you invite anyone
- Set a destination link on the Brief tab. Without it, and without a connected storefront, Cyrqle mints no tracking links. Creators get no link to share and nothing is tracked. See The Brief tab.
- Tick the paid-ads box on the offer if you ever want to boost the content. The box is off by default. Cyrqle freezes it into the agreement the moment you send the agreement. A later change to the campaign default does not widen an agreement already out. Without it the Boost button never appears. See Outreach and contracts.
- Complete compensation on the Brief tab. Invites are refused until it is complete, and the error appears on a different tab from the fix. See Creators and invites.
- Share the public campaign link only while the campaign is recruiting. It works in four statuses only. Outside them every recipient gets a dead page. See The public campaign link.
You also need:
- A workspace on an active plan. A past-due or suspended workspace cannot create a campaign.
- Editor access for most campaign work. Contracts, brand terms, rights grants, every money action and ad activation need admin. See Team.
- An agency needs at least one client. The campaign is created in the client's workspace, not the agency's.
Open the campaign list
Click Campaigns in the sidebar. The list has two tabs: Brief campaigns and Fan Activation. Brief campaigns is the default.
The toolbar holds:
- Search campaigns… for a name search.
- Status chips All, Active, Drafts and Recently closed.
- Sort by with Recently created, Recently modified, Name A-Z, Largest budget, Most creators, Most engagement, and Ending soonest.
- Card view and List view. List view adds columns for Status, Creators, Posts, Reach, Impressions, Engagements, ER, Committed / budget and Updated.
- An Archived ([count]) toggle. It appears only when you have archived campaigns, and archived campaigns are hidden until you press it.
A card shows the creator count, the committed budget bar, and a ugc only pill
on a UGC-only campaign.
Move around the campaign workspace
Open a campaign to reach its workspace. The tabs are:
| Tab | What it holds |
|---|---|
| Overview | The default landing tab. One card per module: campaign performance, social ads, content walls, UGC and rights, payouts. |
| Brief | Everything configurable. There is no Settings tab. |
| Creators | The creator pool and the discovery drawer. |
| Outreach | Threads, deal terms and contracts. |
| Content | Draft approval. Present in approval mode only. |
| Posts | Published posts and their metrics. |
| Wall | The content walls fed by this campaign. |
| Attribution | Clicks, codes and attributed sales. |
| Money | The campaign wallet and payouts. |
| Social Ads | Boost reporting and the boost lifecycle. |
Two tab labels change with the campaign. The Creators tab is labelled Talent on a UGC-only campaign. The Content tab appears only while the tracking hashtag card on the Brief tab is set to Require draft sign-off. Under No approval needed the tab is hidden and creators do not submit drafts.
A Report chip sits at the right of the tab bar. It opens the full campaign report on its own page. See Reports.
Walk the status lifecycle
The diagram shows the forward path only, and the table below lists every allowed move.
The header pill shows the campaign status. You move it with the status action menu in the header. Cyrqle refuses any move that is not in the table below.
| From | Allowed next |
|---|---|
| Draft | Matching creators, Cancelled |
| Matching creators | Reviewing applicants, Paused, Cancelled |
| Reviewing applicants | Awaiting acceptance, Matching creators, Paused, Cancelled |
| Awaiting acceptance | In production, Reviewing applicants, Paused, Cancelled |
| In production | Draft under review, Paused, Cancelled |
| Draft under review | Approved to publish, In production, Paused, Cancelled |
| Approved to publish | Live, Draft under review, Paused, Cancelled |
| Live | Completed, Paused |
| Paused | Back to any active status, or Cancelled |
| Completed | Pending payout, Paid, Refunded |
| Pending payout | Paid, Disputed, Refunded |
| Paid | Closed, Disputed, Refunded |
| Closed, Cancelled, Refunded | Nothing. These are final. |
A live campaign cannot be cancelled
- From Live the only moves are Completed and Paused. Pause the campaign first if you need to cancel it. Closed, Cancelled and Refunded are final: there is no reopen.
- The list and the cards use friendlier status names than the header pill. The header says In production, Draft under review and Approved to publish. The card says In production, Reviewing drafts and Ready to publish. They are the same status.
There is no single click from Draft to Live. You walk every step in the table.
The public campaign link
Share link sits in the campaign header and in the Outreach toolbar. It copies a public page where any creator can read the brief and apply. Creators already on Cyrqle go straight to the brief. Everyone else signs up first and lands back on the brief.
The public link works in four statuses only
The link is live in Matching creators, Reviewing applicants, Awaiting acceptance and In production. In every other status the button is disabled, the page returns a not-found error, and an application is refused. Live, Draft under review and Approved to publish are not shareable. A link you posted while recruiting dead-ends for everyone the moment the campaign moves on.
Archive a campaign
There is no delete. Archive is as far as it goes.
Archiving does not stop the campaign
Archive only hides the campaign from your list. Nothing is deleted: the campaign keeps its status, creators and results. Archive does not change the status, so an archived campaign that is still Live is still running. Move the campaign to a final status first if you want it to stop.
Open the card menu
Click the menu on the campaign card or row.
Click Archive
Confirm the dialog. The campaign leaves the list.
Restore it later
Press Archived ([count]) in the toolbar, then click Restore on the campaign.
Pitfalls
- Run again does not carry the settings over. Run again and Renew this campaign open an empty create dialog. The source campaign is dropped: no brief, no creators, no compensation. To repeat work with the same creator, use Invite again on that creator instead. See [Creators and invites](/docs/brands/campaigns/creators-and-invites#invite-a- creator-again).
- An agency campaign lives in the client workspace. A campaign an agency creates belongs to the client. Stay on the agency slug afterwards and the campaign pages return not-found. Switch to the client workspace. The Wall tab is the one tab an agency cannot use on a managed brand's campaign: it shows no walls.
- Creating a campaign consumes one active-campaign allowance on your plan as soon as the draft exists. Archiving does not give it back.