Content walls
Build a shoppable wall of cleared creator content, curate it, tag products on it, embed it on your site and publish it.
A wall is built for social commerce. Tag a product, a ticket or an experience on every tile you can, so a visitor who likes a post can buy what is in it. A wall of untagged posts is social proof only.
Before you start
- Content walls are open to brand and agency workspaces only. You need the editor level to create one.
- You need cleared rights first. A wall publishes a post only while your brand holds an active, unexpired licence for it. Start in UGC collectors and the library.
- To tag products you need a catalogue. See Products.
- Your plan caps how many walls you may create: 1 on Starter, 3 on Growth, 10 on Pro.
The wall cap counts every wall you have ever created, and a wall cannot be deleted. On Starter, one throwaway wall uses your only slot for good. On an agency plan, every managed brand draws from the same pool. Name and plan your first wall carefully.
Steps
Creating a wall is five steps: Source, Curation, Tags, Install and Analytics. A sixth action, Publish, is not in the stepper at all.
A wall serves a tile only while it is published and an active licence covers the post.
Step 1. Source
Start a wall
In the sidebar, click Content walls, then click New wall.
Name the wall
Enter a name.
Pick the consent sources
Tick one or more of Creator Generated Content, UGC and Fan Activation Campaign.
Narrow each source
Pick the campaigns or collectors the wall may draw from.
Read the counters
Total includable now counts the posts in scope. The note below it tells you how many of those are rights-cleared.
Save
Click continue → on a new wall, or save changes on an existing one.
Save the Source step before you go on
- Ticking a source and then narrowing it to nothing hides that source completely. The product warns you: 'Selecting nothing hides this source from the wall feed.' A wall with no source at all returns an empty feed and says nothing.
- Every later step is inactive until you save the Source step. Saving Source is what creates the wall.
Step 2. Curation
Pin, highlight or hide single posts.
- Pin puts the post first on every render.
- Highlight renders the post at double size in the bento layout only. It changes nothing in grid, masonry or carousel.
- Hide excludes the post from the published wall.
Filter the grid by Active, Pending rights, Untagged, Pinned / highlighted, Ban list or All. Sort by wall order, date, likes, views, engagement, rights, handle or featured. Use Bulk select and Select visible to act on many posts at once.
Each post carries a rights chip. cleared means the post is publishable. pending means the post is in scope but not licensed, so the embed leaves it out.
Curation loads at most 500 candidate posts, and the public wall serves at most 120 posts per request. A wall with thousands of cleared posts is cut off in the builder without a warning.
Step 3. Tags
Tags are the filter chips a visitor clicks across the top of your wall.
Define a tag
Click Define new tag and name it.
Tag the posts
Click the tag, then click the posts it applies to.
Surface it on the wall
Click the eye icon on the tag to make it a chip on the public wall.
To have Cyrqle propose groupings, click suggest groups under AI groups, then apply to n on a group you like. If the message 'AI is not configured' appears, suggestions are unavailable on your deployment.
Step 4. Install
Pick a Wall type first.
| Wall type | What it renders | Use it for |
|---|---|---|
| Content wall | A shoppable hero post with a get-the-look rail. | Landing and campaign pages. |
| Social wall | A uniform grid of posts. | A social proof block anywhere. |
| Product page | A product hero with a carousel of looks for one product. | Your product pages. |
Then set the knobs: Accent color, Background, Layout, Aspect, Columns, Gap, Corner radius, Posts to load, Caption and Handle. The preview on the right updates as you change them.
Click Copy snippet and paste the snippet on your site, before the closing body tag. The knobs travel with the snippet as attributes you can edit in code later.
For a Product page wall, enter a product handle, then paste the snippet into your store theme on the product template. In Shopify that is Online Store → Themes → Customize → Product page → Custom Liquid.
If you would rather build your own interface, click Copy feed URL under Cyrqle feed API and render the JSON yourself.
A Content wall needs a featured post, and only posts with a tagged product can be featured. Tag a product in Curation first, or the picker stays empty.
Step 5. Publish
A new wall is a draft, and a draft wall shows nothing on your site. The Publish button exists on the wall detail page only. You reach that page by opening the wall from the Content walls list. It is not in the creation stepper and not on a campaign's wall tab. Finish the stepper, go back to the list, open the wall, and click Publish.
Open the wall
In the sidebar, click Content walls, then click the wall.
Check the status
The status badge sits next to the button in the header.
Publish
Click Publish. The status changes to published and the wall starts serving.
To take a wall down later, click Pause.
Step 6. Analytics
Four reports. Composition is a live snapshot of what the wall shows. Engagement counts sessions, impressions, card clicks and outbound clicks. Products counts shop clicks and product click-through, and lists popular posts with no product tagged. Fan Activation campaigns rolls up fan-cleared posts.
Wall analytics come from the visitor's browser. An ad blocker or a strict content policy silences them, so Engagement can read zero while the wall is being served normally.
Pitfalls
- A wall shows nothing until the rights are cleared. An approved post is not enough. The public wall serves a post only while an active, unexpired licence covers it. The builder marks every other post as needing rights before it publishes.
- Approved fan-activation entries do not appear on walls yet. You can tick Fan Activation Campaign as a source, see a count, approve entries and publish. The fan tiles still do not render. Use campaign content and cleared UGC until this is fixed.
- A lapsed or withdrawn licence removes a tile silently. Nothing warns you, and no
report tells you a wall lost posts. Check the
clearedcounts in Curation now and then. - A paused wall and a draft wall behave differently for a visitor. A paused wall answers with a 'gone' response. A draft wall answers as if it never existed. Both render nothing.
- The public feed is cached at the edge for about a minute. A curation change can take one to three minutes to appear on your live site, not the 'within a minute' the builder promises.
- A blank preview with no error usually means the preview link expired. A preview link lasts one hour. Reload the page to get a new one.
- Archiving a product hides it from every live wall at once. See Products.