How Cyrqle works
The big picture — how brands, creators, matching, attribution, and payouts fit together.
This page is the five-minute mental model. It is deliberately high-level — just enough to make the rest of the guides click. You don't need to understand any of the underlying technology to use Cyrqle.
The core loop
A brand briefs a campaign
A brand describes what it wants — the product, the audience, the budget, and how creators get paid. See Campaigns.
Cyrqle matches creators
Cyrqle reads the brief and proposes a cluster of creators who fit, ranked by how well they match. See Discovery & matching.
Creators join and deliver
Matched creators apply or are invited, agree terms, and post their content. See Joining a campaign.
Sales are attributed
A small tracking snippet (the embed) credits clicks and purchases back to the creator who drove them. See Attribution & content walls.
Creators get paid
The compensation engine calculates what each creator earned and pays out. See Getting paid.
How the pieces connect
The features aren't separate tools — they feed each other. Creators you find flow into campaigns; campaign content and rights-cleared posts flow onto content walls; walls and tracking feed attribution; attribution drives payouts.
A few connections worth calling out:
- Discovery / Planner → Campaign — creators you find and cluster become a campaign's shortlist.
- Collectors → Rights → Library → Walls — saved searches surface posts, you clear the rights, and cleared content fills your content walls.
- Products → Walls — catalogue items get tagged onto wall posts as shoppable hotspots.
- Walls + Tracking → Attribution → Payouts — the embed credits clicks and sales to the right creator, which drives what they get paid.
Key terms
You'll see these words throughout the guides.
| Term | What it means |
|---|---|
| Workspace | Your organization in Cyrqle. Every workspace has one account type: brand, creator, agency, or UGC talent. |
| Campaign | A brief plus everything that flows from it — matched creators, agreements, content, and payouts. |
| Cluster | The group of creators Cyrqle matches to a campaign brief. |
| Shortlist | The creators a brand has picked from the cluster to actually work with. |
| Content wall | A Cyrqle-hosted page that showcases creator content and links back to the brand's site, carrying attribution. |
| Collector | A saved search over Instagram/TikTok that feeds sources into content walls. |
| Attribution | Crediting a click or sale to the creator who caused it, using the embed snippet. |
| Compensation | How a creator gets paid — fixed fee, affiliate commission, product seeding, or a hybrid. |
Account types
The features available to you depend on your workspace's account type. The guides are split into For brands, For creators, and For agencies so you can jump straight to what's relevant.