How Cyrqle works
The whole Cyrqle flow in one page: brief, find, lists, campaign, invites, agreement, posts, attribution, payouts.
The core loop
The brand writes a brief
The brand describes the product, the audience, the deliverables, and the fee. See Write the brief.
The brand finds creators
Find creators ranks the creator index against the brief. See Find creators.
The brand saves creators to a list
A list is a reusable shortlist. You send a list into a campaign. See Lists.
The brand opens a campaign
A campaign holds the brief, the creators, the content, the money, and the reports. See Campaigns.
The brand invites creators
Each invite carries an offer: the fee, the deliverables, and the usage rights. See Creators and invites.
Both sides sign the agreement
The creator accepts or counters, then signs. The signature freezes the terms and the rights. See Outreach and contracts.
The creator produces the content
The creator submits a draft. The brand approves it or requests changes. See Content approval.
The creator posts
Cyrqle tracks the live post and refreshes its stats. See Deliverables and posts.
Cyrqle attributes the sales
The storefront pixel and the order webhook credit clicks and orders to the creator link or promo code. See Attribution.
The brand pays the creator
The brand releases the payout. Cyrqle transfers the creator's share. See Money.
Add a destination URL to the brief before you invite creators. With no destination URL and no connected storefront, Cyrqle mints no tracking links, and the creator sees no link to share.
How the pieces connect
The campaign chain runs from the brief to the payout.
The content chain runs in parallel and ends on a content wall.
- The campaign chain. Brief, find, list, campaign, invite, agreement, produce, post, attribute, pay.
- The content chain. Collectors and fan activations surface posts. You clear the rights in the content library. Cleared content fills content walls. Products make wall items shoppable. Wall clicks feed attribution.
The two chains meet twice. A signed agreement clears rights on that creator's campaign posts. A wall click is an attributed click like any other.
Who does what
| Role | What they do in Cyrqle |
|---|---|
| Brand | Writes briefs, finds creators, runs campaigns, clears rights, publishes walls, pays creators. |
| Creator | Connects accounts, reviews briefs, signs agreements, posts content, gets paid. |
| Agency | Does all of the brand work inside the client brand workspaces it manages. |
| UGC talent | Produces branded content to order. No audience required. |
Pitfalls
- Paid ads rights are not automatic. A signed agreement grants content wall and campaign use only. Tick the paid ads option in the offer before the contract is signed, or you cannot boost that creator's content.
- Attribution needs the storefront pixel and the order webhook. Without them, Cyrqle reports reach and engagement, not sales. See Integrations.
- Cyrqle's creator data is historical, not live. Refreshing a creator pulls their latest posts and takes a few minutes.
Reference
Every term used above is defined once in the Glossary.
Getting started
Create a Cyrqle account with an emailed code, choose your workspace type, and find your way around. Everyone signs up the same way, and the type you pick sets what you see next.
Glossary
Every Cyrqle term, defined once, in one sentence. The guides never use a synonym for a term listed here.