Glossary
Every Cyrqle term, defined once, in one sentence. The guides never use a synonym for a term listed here.
A to C
| Term | Definition |
|---|---|
| Account | Your personal sign-in identity, which can reach more than one workspace. |
| Account type | The permanent kind of a workspace: brand, creator, agency, or UGC talent. |
| Agency link | The permission that lets an agency act inside a brand workspace. |
| Agreement | The signed contract between a brand and a creator for one campaign. |
| Applicant | A creator who applied to a campaign from its public link instead of being invited. |
| Attribution | Crediting a click, an order, or a refund to the creator who caused it. |
| Boost | Paying to promote a creator's post as a social ad. |
| Brand | A company that runs campaigns, and the account type its workspace uses. |
| Brand catalogue | The shared directory of brands Cyrqle tracks, used for competitor research and sector rollups. |
| Brand terms | The brand's own annex that rides along with the Cyrqle contract on every signing link. |
| Brief | The description of a campaign: product, audience, deliverables, fee, and destination URL. |
| Campaign | One piece of work with a brief, its creators, its content, its money, and its report. |
| Cap | A countable plan limit, such as seats or active campaigns, that Cyrqle refuses to exceed. |
| Cleared rights | Permission from a creator to reuse one of their posts, recorded against that post. |
| Cluster | A saved group of creators you can report on. Agencies and creators still see this name on some pages. |
| Collector | A saved set of sources that pulls creator posts into your content library. |
| Contract template | A reusable brand terms document you attach to creator contracts. |
| Counter | A creator's reply that proposes different terms from the brand's offer. |
| Creator | A person who makes content for their own audience, and the account type their workspace uses. |
| Creator index | Cyrqle's searchable record of creator profiles and their past posts. |
| Credits | A prepaid balance that funds metered work such as scrapes, reports, and collector runs. One credit is 0.01 EUR. |
D to L
| Term | Definition |
|---|---|
| Deal terms | The fee, deliverables, dates, and usage rights agreed with one creator on one campaign. |
| Deliverable | One piece of content a creator owes, such as one reel or one story. |
| Destination link | The URL on the brief where campaign traffic lands. Cyrqle mints no tracking links without it. |
| Discover | The in-campaign creator search that ranks the index against that campaign's brief. |
| Draft | Content a creator submits for approval before posting. |
| Entry | One fan submission to a fan activation. |
| Fan activation | A public campaign that invites a brand's own fans to submit content. |
| Find creators | The workspace-wide creator search page. |
| Handle | The short name in your workspace address, and the short name of a social profile. |
| IMV | Impact media value. Cyrqle's estimate of what a creator's publication is worth in media terms. |
| Inbox | The bell in the sidebar that lists your most recent in-app notifications. |
| Invite | The offer a brand sends a creator to join a campaign. |
| Library | The content library, where surfaced posts wait for rights and cleared posts are stored. |
| Licence | The record of what a workspace is entitled to: its plan, its caps, and its status. |
| List | A saved shortlist of creators you can reuse and send into a campaign. |
M to R
| Term | Definition |
|---|---|
| Managed brand | A brand workspace an agency created and runs on a client's behalf. |
| Market | The country or countries a campaign, a creator, or a brand is filtered to. |
| Member | A person with direct access to a workspace, at role owner, admin, or member. |
| Monitored source | A collector source that keeps pulling new posts on a schedule. |
| Objective | What a campaign is for, such as awareness, engagement, or traffic. |
| Offer | The fee, deliverables, and usage rights inside an invite. |
| Opportunity | A campaign a creator can apply to without an invite. |
| Order webhook | The store-side message that tells Cyrqle an order or a refund happened. |
| Outreach | Contacting creators who are not yet on the campaign, and logging every contact. |
| Paid ads rights | The extra permission to boost a creator's content as a social ad. |
| Payout | The money a brand releases to one creator for one campaign. |
| Payout card | The card a brand or agency charges creator payouts to. It is not the subscription card. |
| Pixel | The tracking snippet you install in your storefront so Cyrqle can see page views and carts. |
| Plan | The priced tier a workspace is on, which sets its caps and its included credits. |
| Post | A live piece of content on Instagram or TikTok that Cyrqle tracks. |
| Product | A catalogue item you can tag on a content wall or name in a brief. |
| Promo code | The discount code tied to one creator, used to credit sales without a link. |
| Report | A generated summary of a campaign or a brand, which you can export. |
| Rights request | The ask you send a creator for permission to reuse one of their posts. |
| Rights template | The reusable terms a creator sees when you request rights. |
S to Z
| Term | Definition |
|---|---|
| Seat | One member of a workspace. Your plan includes a fixed number of seats. |
| Sector | The industry a brand belongs to, used to group brands and creators. |
| Sign gate | The step that stops a creator from starting work until the contract is signed. |
| Snapshot | A saved copy of numbers or terms at one moment, which later edits do not change. |
| Social account | An Instagram or TikTok profile connected to a workspace. |
| Source | One handle, hashtag, or search a collector pulls posts from. |
| Statement | The per-creator breakdown of what a campaign owes them and why. |
| Storefront address | A web address you list as a legitimate origin for your store's tracking events. |
| Stripe Connect | The payout account a creator opens so Cyrqle can transfer their money. |
| Terms and conditions | The locked Cyrqle agreement you accept at sign-up. Brands add their own terms as an annex. |
| Tracking link | The short link Cyrqle mints per creator per campaign, which credits their clicks and sales. |
| UGC talent | A person who produces branded content to order and does not need an audience. |
| Usage rights | What a brand may do with a creator's content: content wall, campaign, and optionally paid ads. |
| Workspace | Your organisation in Cyrqle. It holds your team, your plan, and your work. |
| Workspace switcher | The control at the top of the sidebar that moves you between workspaces. |
Older names you may still see
| Old name | Use this now |
|---|---|
| Planner | Lists |
| Discovery, Explore, Lookup | Find creators |
| Marketplace | Content library |